Fractional CMO.
I've worked as a fractional CMO and communications advisor since 2022, part of a marketing career in B2B SaaS positioning and go-to-market that started in 2004.
Two things fall under this: senior marketing leadership for companies that need a CMO in place without a full-time hire, and communications strategy and storytelling for how a company tells its story, externally and internally, either as an ongoing advisor or a temporary communications advisor for a specific moment.
For companies above €10M ARR that need a senior marketing leader in place without a full-time hire. A fractional CMO engagement covers: strategy and prioritisation across the marketing function, leadership of an existing internal team, alignment between marketing and sales, board-level reporting, and investor-facing narrative.
Scoped and priced per conversation, based on scope, hours per week, and duration.
- •B2B SaaS companies above €10M ARR with an internal marketing team that needs senior leadership
- •Companies in transition, between a departing CMO and a permanent hire
- •Companies preparing for a Series C or entering a new market
- •Situations that need a CMO presence for a defined window rather than ongoing
A communications strategy engagement covers the story and storytelling a company uses externally (to press, to investors, to partners) and the internal communications infrastructure that keeps the team and the board aligned.
Depending on scope, this may include: an executive thought leadership platform (LinkedIn, bylines, speaking pitches), press and analyst relations strategy, investor narrative and update templates, or a full external communications architecture.
This can also take the shape of a temporary communications advisor role: embedded for a defined window, a fundraise, a launch, a crisis, rather than an ongoing engagement.
Like the fractional CMO engagement, this is scoped per conversation. The right shape depends on what's already in place and what the company needs most.
- •Companies preparing for a fundraise, a public announcement, a market expansion, or a reposition
- •Companies with a strong product story that isn't reaching the right audience
- •Founders who need to build a thought leadership presence before a Series B or C
- •Companies that need a communications advisor for a defined window rather than an ongoing engagement
How to start.
Both offerings start with a conversation, not an audit. If you need senior leadership or communications support, reach out directly.
hello@molamotion.comOr if you're not sure which offering fits, start with the audit. It works at any stage and the output will tell you.
Frequently asked questions
How long have you been doing fractional CMO work?+
Since 2022, part of a marketing career in B2B SaaS positioning and go-to-market that started in 2004. The fractional and communications advisory work runs on the same judgment built up over that career.
How many hours per week does a fractional CMO engagement involve?+
Scoped per engagement, typically one to three days per week. Some companies need a CMO presence for specific windows (a fundraise, a relaunch, a market entry) rather than an ongoing arrangement. Both are available.
Can the communications work be short-term rather than ongoing?+
Yes. Communications strategy work often takes the shape of a temporary advisor role: for a fundraise, a launch, a crisis, or another specific moment. Fractional CMO work is also available for defined windows rather than an ongoing arrangement.
Do you work with companies outside B2B SaaS for these engagements?+
More flexible on category than the audit-first model, my experience is concentrated in B2B SaaS, but strategic leadership and communications work applies more broadly. Worth a conversation.